Tuesday, 11/24/2015

Ford Motor Company has created a unique suit to teach young people about the dangers of driving under the influence of illegal drugs. Now the suit will be incorporated into the Ford Driving Skills for Life Driver Program. Today we spoke with  Jim Graham, Director of Driving Skills, about how the suit is being used to help teach teenagers learn responsible driving.

The old rules of engagement have changed, and innovative business leader Zain Raj shows how to adapt in his new book, Marketing for Tomorrow, Not Yesterday: Surviving and Thriving in the insight Economy. Today we spoke with Zain about 21st century marketing.

This morning we spoke with children’s author Toby Haberkorn about her new book When My Grammy Forgets, I remember: A child’s perspective on Dementia.



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